The web is a great place. It allows you to potentially reach a worldwide audience. At the same time, if your client base is mainly made of local businesses, promoting your services is easier than ever. If you are a multimedia designer, you should really take advantage of the power of a website or social media to showcase your work.
But, as the net is accessible to anyone in the world, you should try to find the best strategy to stand out from the rest of your competitors. At the same time, you should work on your “personal brand,” showcasing a portfolio of your most successful works. Communication is also crucial: potential clients have to get a clear picture of what you can do to make a contribution to their business.
What is SEO and How It Works
SEO stands for “search engine optimization,” and it’s a set of strategies used in digital marketing to improve the position on the search engines of a website, product listing, or social media page. In order to achieve the best results, you should pay attention to many factors, such as the content of your website, meta descriptions, and backlinks. All of these components determine what is referred to as “domain authority,” basically the set of information that is used by the Google algorithm to determine in which position your site should rank when a user does research with specific keywords.
The Right SEO Tools
Putting SEO into practice is not an extremely easy task: that’s why you should rely on specific tools, known as “SEO tools” to guide you toward your goals. On the market there are many options to choose from. For example, you could have a look at Wincher. This online tool allows you to keep track of your web performance through different metrics, such as keyword research and positioning, detailed reports, and information about your direct competitors. In fact, if you could learn a lot just by looking at the sites that rank very high on Google. A clear understanding of the best performing keywords will also be crucial if you decide to go for sponsored posts or an online advertising campaign.
A Successful Strategy: Key Points
Below there’s a list of some steps that you should take to help you improve your web presence:
If you are a multimedia designer, you will not find it hard to create content that is visually appealing. Still, do not forget to add meta descriptions, tags, or anything that will make this content actually visible and “searchable” upon query.
Start choosing some keywords, but do monitor their performance over time. You will probably have to make some adjustments.
SEO is a work in progress. New sites are launched every day, so you should always stay on top of your competitors, producing original content and adjusting your approach.
The indexing process doesn’t happen overnight. Even if you have put into place a great strategy, you will have to give Google the time to index your pages through robots called “crawlers.”
Backlinks (websites that contain a link to your site) are probably the best “business cards” to introduce you to Google!