The games that everyone loves and enjoys are made through some serious dedication and hard work. Game development is a complex process that is a fusion of some very different aspects of technology. Like programming, art design, level design, sound design, and other various fields.
Hence, taking a multimedia approach to game development becomes highly imperative to make unique and fun games that has a wide range of appeal. All the art and graphics seen in video games (also known as assets) are created by artists and then ported over to a game engine to be used in conjunction with programming to make a fully playable game. The art and design of a game requires a good level of creative depth so that the final product turns out to be unique as well as fun. Some developers even make used of real life architects to design the in-game world.
Moreover, a multimedia design approach is not just important for game developers but also for content creators. As they increasingly turn their efforts towards impressing young gamer audiences, content creators on sites like Youtube and Twitch make the use of no copyright music and fancy intro/outro in their videos to enhance the quality of video and increase viewer retention.
Consumers of entertainment media such as games, movies, shows, etc tend to be more geared towards things that look attractive, which is not possible without the use of intricate and unique multimedia design. People often make the mistake of not putting too much effort into it in favor of functionality. But a balanced approach towards creating any kind of software or media is always the best choice.